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| Search Engine Terms |
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| O |
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ODP,
Open Directory Project |
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URL: HTTP://DMOZ.ORG
Also known as DMOZ. Tthe largest, most comprehensive human-edited
directory of the Web. Constructed and maintained by a vast,
global community of volunteer editors. Hosted and administered
by Netscape Communication Corporation. Included in the Open
Directory can take your site anywhere within weeks to months
to be listed on AOL, Netscape, Google, Lycos, HotBot and Hundreds
of Portals which use ODP data. Submission to DMOZ is a quality
way to boost your search engine ranking. |
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Open Text |
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URL: HTTP://WWW.OPENTEXT.COM
A large business-only directory. |
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Opt-In |
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100% Opt-In means you are interested in receiving email pertaining
to a specific topic as long as you are subscribed to that list.
You may belong to many lists concurrently, and subscribe or
unsubscribe to them at any time. If you unsubscribe to a list
you will receive no further email. |
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Optimization |
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Changes made to a web page to improve the positioning of that
page with one or more search engines. A means of helping potential
customers or visitors to find a web site. Optimization may involve
design/layout changes, new text for the title-tags, meta-tags,
alt- attributes, headings, and changes to the first 200-250
words of the main text. A large image map at the top of a page
should be moved further down the page. Frames should be avoided
(unless navigational links are also provided within the frames).
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Outbound Link,
Outgoing Link: |
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A link to an external site from your website. Compared to
"Inbound Link". |
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Overture |
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URL: HTTP//WWW/OVERTURE.COM
The world's leader in Pay-For-Performance search on the Internet.
Provides the top listings for many important search engines
such as Yahoo!, MSN, and HotBot, as well as providing listings
for many other popular search engines.
Overture acquired Altavista from Feb. 18, 2003. This combination
enables Overture to offer significantly enhanced web search
capability.
Overture is based in Pasadena, California, with offices in New
York and San Francisco, and subsidiary offices in the UK, Germany,
Ireland, France, Japan and South Korea. |
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Overture Search
Term Suggestion Tool |
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URL: http://inventory.overture.com/d/searchinventory/suggestion/.
Displays how many times a certain keyword was searched for in
a given month. Plus shows all related searches for the entered
keyword. Help to choose the most proper keywords in your web
site. |
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PFI, Pay for Inclusion |
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The act of paying a search engine or directory to include
your web site in their index. Paying this fee does not affect
the placement of a web site in search results, it simply assures
that the web site will be visited and indexed within a specified
time frame. |
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PHP |
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PHP: Hypertext Preprocessor. A server-side HTML-embedded scripting
language. Perhaps the strongest and most significant feature
in PHP is its support for a wide range of databases. PHP also
has support for talking to other services using protocols such
as IMAP, SNMP, NNTP, POP3, HTTP and countless others. |
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PNG, Portable Network Graphics |
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The PNG format provides a portable, legally unencumbered,
well-compressed, well-specified standard for lossless bitmapped
image files. |
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Portal Site |
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A generic term for any site which provides an entry point
to the internet for a significant number of users.
Examples are search engines, directories, built-in default browser
or service provider homepages, sites hardwired to browser buttons,
sites offering free homepages, e-mail or personalised news and
any popular (or heavily advertised) sites that significant numbers
of people may bookmark or set as default pages. |
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PPC, Pay-Per-Click |
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You pay an amount that you choose each time someone clicks
on your link. The more you bid on a keyword, the higher your
listing appears on the page. |
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PPC Search Engine |
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Pay Per Click Engine. A search engine that allows
advertisers to purchase high positions in the search results
at a specified cost per click. Overture, Google Adwords for
example. |
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PR, Page Ranking |
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Google and other major search engines use an
algorithm which calculates the value of a web page based on
its number of incoming links, relevancy and page rank of those
incoming links, outgoing links, page content and meta info.
The PR is defined from PR1 to PR10 with 10 being the best. Google
bases their rankings almost 85% on links alone and with Yahoo
and AOL using Google's rankings. |
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Ranking |
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The process of ordering web sites or web pages
by a search engine or a directory so that the most relevant
sites appear first in the search results for a particular query.
Software such as PositionAgent, Rank This and Webposition can
be used to determine how a URL is positioned for a particular
search engine when using a particular search phrase. The GoHip
Search site allows you to see positioning information from many
of the big search engines, displayed all on one page. |
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Reciprocal Links |
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One of the most common and most effective forms
of website promotion for your site. The basic concept is quite
simple - you link to my site and I will link yours and we'll
both increase visitors to our sites. In theory yes - but there
is a little more to it than just exchanging links with a random
site. |
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Relevancy Algorithm |
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The method a search engine or directory uses
to match the keywords in a query with the content of each web
page, so that the web pages found can be ordered suitably in
the query results. Each search engine or directory is likely
to use a different algorithm, and to change or improve its algorithm
from time to time. |
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Re-submission |
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Repeating the search engine registration process
one or more times for the same page or site. Under certain circumstances,
this is regarded with suspicion by the search engines, as it
could indicate that someone is experimenting with spamming techniques. |
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Robot |
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Any browser program which follows hypertext
links and accesses web pages but is not directly under human
control. Examples are the search engine spiders, the "harvesting"
programs which extract e-mail addresses and other data from
web pages and various intelligent web searching programs. A
database of web robots is maintained by WebCrawler. |
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Search Engine |
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A server or a collection of servers dedicated
to indexing internet web pages, storing the results and returning
lists of pages which match particular queries. The completely
different with Internet Directory is it uses Spiders (a kind
of search program, also known as crawlers) to automatically
visit web pages, to compile listings other than real human being
editors. |
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Search Engine Cloaker |
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A kind of software that tricks search engine
spiders into thinking that your site has thousands of pages.
These pages are generated on-the-fly just for the spiders from
keyword lists that you easily manage. This is a trick technique
to generate traffic and forbidden by many search engines. |
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Search Engine Optimization |
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Also known as SEO, is the act of making a website
come up higher in the search results of major search engines.
It ensures that your web pages are accessible to search engines
and focused in ways that help improve the chances they will
be found.
In particular, submitting to search engines is only part of
the challenge of getting good search engine positioning. It's
also important to prepare a web site through search engine optimization. |
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Sniffer |
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The name of the filter program used by the Infoseek
search engine to prevent spamdexing. It detects multiple mirror
pages, font and background spoofs, multiple title tags, keyword
stuffing and possibly other types of spamdexing. |
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Spamdexing, Spamming, Spoofing |
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The alteration or creation of a document with
intent to deceive an electronic catalog or filing system. Any
technique that increases the potential position of a site at
the expense of the quality of the search engine's database can
also be regarded as spamdexing. |
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Spider |
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The software that scans documents and adds them
to an index by following links. Spider is often used as a synonym
for search engine. |
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Splash Page |
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Similar to a gateway page but provides an initial
display which must be viewed before a visitor reaches the main
page. This usually acts as a kind of "opening title"
sequence, and can be extremely annoying. |
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Stemming |
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The ability for a search to include the "stem"
of words. For example, stemming allows a user to enter "swimming"
and get back results also for the stem word "swim." |
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Stop Words |
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Some search engines don't record extremely common
words in order to save space or to speed up searches. These
are known as "stop words."
Some search engines store every word on a web page but they
don't search for certain ones to save time. Say a search for
' the piano player', the search engine has to make three runs
to find matches. Chances are, just looking for the last two
words is enough to find relevant pages. So to save time, the
search engine excludes searching for a select number of small
words. It won't "stop" to look for them. |
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Submission Service |
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The service which submits your website to many
search engines and Internet directories. Submission service
is the first step to be included in targeted search engines.
Normally it is performed through two solutions: manual submission
service through real human being and/or auto-submission service
through web-based program. To get the best results, you need
optimize your site before submission it to those targeted search
engines. Beware of supplying your email address to the so called
FFA (free for all) services - you may receive lots of spam.
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Title |
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The text contained between the start and end
HTML tags of the same name. This text is associated with (but
not displayed in) the web page containing these tags, and is
displayed in a special position (usually at the top of the window)
by the web browser.
Title text is important because it normally forms the link to
the page from the search engine listings, and because the search
engines pay special attention to the title text when indexing
the page.
Don't confuse this text with heading text within the web page
which often looks like the title. Usually this will be rendered
either using the HTML heading tags or just rendered with a large
font size. |
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Traffic |
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The visitors to a web page or web site. Also
refers to the number of visitors, hits, accesses etc. over a
given period. |
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