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DEFINITION: |
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The total number of
qualified web sites linking to your web site. |
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Based on AltaVista, the complete definition
is given as: “The connectivity of pages, including not
just how many links there are to a page but where the links
come from: the number of distinct domains and the "quality"
ranking of those particular sites. This is calculated for
the site and also for individual pages. A site or a page is
"good" if many pages at many different sites point
to it and especially if many "good" sites point
to it." |
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IMPORTANCE: |
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Has become central
to most crawler-based search engine ranking systems. |
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While it is still possible to achieve high rankings
for non-competitive terms without a great deal of Link Popularity,
it is unlikely your site will rank well for very popular terms
without it.
Link Popularity has become a factor that many search engines
use when ranking web pages within their indexes. |
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Boost your search engine ranking |
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Increasing the Link Popularity of your web site
can dramatically improve your search engine rankings. As more
and more sites link to yours the odds are increased for the
search engine spiders to encounter your site more often which
will make it less likely for your site to be dropped from their
databases. Most major search engines have tailored their algorithms
to reward sites which have high Link Popularity. In fact, Google's
entire approach relies heavily on link promotion and link quality.
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Increase your traffic |
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Increasing the number of quality links to your
web site is the single most efficient technique you can use
to increase traffic to your web site. Your web site will start
to receive a consistent stream of highly targeted visitors.
Unlike search engine rankings and paid advertising (banners,
per click, etc.), traffic generated by link campaigns can usually
be counted on for years to come, with no recurring cost. If
you have a commercial site, an added benefit is that incoming
visitors may perceive your site in a better light, since they
have found it via a recommendation (link) on another web site. |
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MEASURING
& CHECKING: |
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A free Link measuring service can be found
at WWW.LINKPOPULARITY.COM. |
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One way to check your link popularity
is to use such measuring free service. Http://www.linkpopularity.com
offers free Link Popularity service with link-report on Google, Altavista
and HotBot. |
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Below is commands list
to check your Link Popularity on some search engines: |
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| Example:
HTTP://WWW.YOURDOMAIN.COM |
| Search
Engine |
Command |
| Google |
LINK:
yourdomain.com |
| AltaVista |
LINK:
yourdomain.com |
| AllTheWeb |
LINK.ALL:
yourdomain.com |
| HotBot |
LINKDOMAIN:
yourdomain.com |
| Inktomi |
LINKDOMAIN:
yourdomain.com |
| Command
to eliminate your own pages |
| Google |
LINK: yourdomain.com
-URL: yourdomain.com |
| AltaVista |
LINK: yourdomain.com -URL:
yourdomain.com |
| HotBot |
LINKDOMAIN: yourdomain.com
-DOMAIN: yourdomain.com |
| Inktomi |
LINKDOMAIN: yourdomain.com
-DOMAIN: yourdomain.com |
| Notes: |
The HTTP://WWW prefix is not necessary in above commands |
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IMPROVEMENT: |
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The fastest way
to get some quality incoming links is to get listings in the
popular directories, such as Yahoo, ODP, AOL, LookSmart and
FAST. |
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There is no 'instant solution' to boosting your
Link Popularity. In theory, great sites will naturally attract
many links, and content-poor sites will have difficulty attracting
any links. An effective link promotion campaign involves....
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Links
from popular sites |
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Links from huge sites increase your link popularity
much more than a link from a small site. To get a good jump
start with link popularity you should first submit your site
to all the major directories (Yahoo, ODP, AOL, Looksmart, etc.).
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Links from
Highly Relevant sites |
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Obtaining highly relevant links is a great way
to get quality traffic and boost your link popularity. Not only
will you get referral traffic from the other sites but, relevant
links count more towards your link popularity than links from
sites with non-relevant content. |
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Links from
Reciprocal exchange |
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The most basic way to get relevant links is to
exchange links. Pick some high-quality, highly ranked and related
sites through your particular keywords, and send them an email
telling them that you like their site and you would like to
exchange links. Try asking the webmaster of a popular related
site how much it would cost for a 10-word link or banner on
the home page for a month. |
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Links from
submission to crawler-based search engines |
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Submit your site to crawler-based search engines
after you have secured links on other sites and directories.
This will help to boost your popularity score. |
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IMPORTANT
TO NOTE: |
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Just getting hundreds
of random web sites to link to you will not help your traffic
or search engine rankings. |
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The quality and content of these sites is critical.
It is also taken into account, rather than sheer numbers. Ideally,
you will want to approach established sites already listed in
the search engines which have content related to your web site.
These sites already have a steady stream of targeted visitors.
In addition, links from these sites have the advantage of being
considered 'more relevant' by the search engines and will help
your own rankings improve. |
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Avoid Link
Popularity software programs |
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AltaVista and Google are publicly trying to blacklist
any site using such programs. If you do decide to use them,
check them out first. Ask them what the major search engines
think and double check their answers with the search engines
themselves. |
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fact, Google's entire approach relies heavily on link promotion
and link quality. In describing their proprietary ranking system
(PageRank), Google says the following... |
| "PageRank
relies on the uniquely democratic nature of the web by using
its vast link structure as an indicator of an individual
page's value. In essence, Google interprets a link from
page A to page B as a vote, by page A, for page B. But,
Google looks at more than the sheer volume of votes, or
links a page receives; it also analyzes the page that casts
the vote. Votes cast by pages that are themselves "important"
weigh more heavily and help to make other pages "important."" |
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